When I read the word fresh, new is the first word that comes to mind. When I see it on hoggie rolls or french bread I assume that means they were baked today, the day I'm standing here in your bakery squeezing them. Imagine my dismay when I realize that they were FROZEN! All 15 bags sitting there. You secret is out my friend and I am not happy. From Wal-mart I would not be surprised, but you, I always thought you were a cut above. Apparently that was incorrect.
Soggy Bunned Mommi :)